onerror="this.src='/bitrix/templates/persona/images/<?=strtolower(str_replace(' ', '-', $arItem['PROPERTY_BRAND_VALUE']))?>-pale.jpg'; this.setAttribute('data-err', 'true')"
<?=($this->GetFolder().'/images/ .... ?>
<img src="http://bit.ly/2heoc2H" alt="Simon's cat" width="200" height="200"> img { object-fit: cover; // magic goes here }